Sports Management Agency For Athletes

Fulfil Your Sporting Ambitions

Personalised professional sports management services that move your sporting career forward. 

Supporting athletes to achieve success

High quality & professional sports management services

Fund your sports career path with results-driven strategies from our team. We do the leg work to get you results with 24/7 support. We are proud to support both female and male athletes across the UK, US, Europe and beyond. Building on their talents to unlock their sporting potential. We specialise in athlete representation across Boxing, MMA, Football and Rugby with a range of dedicated support in commercial, brand and media development.  

Athlete reprsentation for 


Football sports management services for male and female footballers at all levels.


Building champions ringside and outside. Explore our boxer agent services.


Mixed martial arts agency solution that deliver a knockout to your growth barriers.


Sports management services for aspiring male and female rugby players.

Our Athlete Management Services

Our sports management service supports athletes at all levels of their sporting career from youth to elite and everything in between. 

Sponsorship & Endorsement

We support our athletes to drive their off-field performance. From generating endorsement opportunities to managing the day to day contracts and agreements of athlete sponsorship.

Career Development

Take your sporting career to the next level with strategically mapped out progression paths that help you achieve your sporting aspirations on and off the field. No matter your level we tailor to suit your needs. 

Profile Marketing

Careful curation and management of your brand plays a key role in your long term sporting development. We help you get noticed and stay connected with your audience through management and guidance in your communications.

Media Services

Get your sporting story told either video, press or through greater participation. As a well-connected sports management agency we ensure our athletes connect with their audience no matter the format. 

Our athletes are featured on

Trusted by ambitious athletes

Unlock tailored development to move you forward. 

AMG works to ensure that our athletes are put on strategies and services that support their career aspirations for the short and long term. With proven industry experience we can ensure you are not only noticed but are noticed for the right reasons that align with your sporting career.

Why get athlete representation?

Network Effectively

Our connections and expertise ensure you are best placed to make better relationships.

Build your future

We offer financial advice that fits you now and protects your future.

Strategies that work

We offer proven strategies that help you achieve your goals not ours.
Sorts Management Services for UK athletes in Combat Sports

Get Noticed

We connect with talent scouts the world over to support you being chosen.

Performance Preperation

Get expert advice and direction on sports nutrition and wellbeing.

PR Opportunities

As you grow so does the exposure, AMG helps you manage it and put you under the right spotlights.
Our Athletes

We Represent all athletes with the ambition to achieve

Rhianon Lovelace

Strength Athlete

  • Lb for lb worlds strongest female 2020 Strongman Games
  • World Champion Powerlifter at 18years old.
  •  2xU64kg Worlds Strongest Woman
  • 2018 Lightweight & Middleweight World Record Deadlift



Ebanie Bridges

Professional Boxer

  • IBF Bantamweight World Champion


Joelle Murray

Professional Footballer

  • Hibernian Football Club SWPL 1 (Club Captain)
  • Scotland Internationalist
  • Joelle Murray Soccer Centres
  • Hibernian Community Foundation
  • UEFA Champions League Competitor
  • Academy Director Hibernian FC 

Driving athlete growth through innovative partnerships

#1 sports NFTs minting platform

Our Lympo partnership acts as a consultancy supply chain to support the relationship between new business/athletes and Lympo’s partnership team within the cryptocurrency and NFT space.

AMG Sports Management ensures the NFT service and crypto exchange is smooth between organisations and athlete(s), whilst overseeing the relationship with Lympo including legal and financial obligations, managing digital wallets on clients behalf whilst providing monthly updated reports on share price, NFT progress, and further opportunities within sports, gaming, blockchain and more.

Our Blog

Latest Sports Articles

Get in touch

Contact us today for an informal exploratory chat about your sporting ambitions and how AMG Sports management can help you get there. 

Or call 📞 – 07368 140 824

Allan Mcgoldrick

Founder AMG Sports Management



Consent required

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