Representation
Strategic athlete representation built around career progression, commercial value and long-term positioning.
MANAGEMENT / STRATEGY / COMMERCIAL
THE WORK
BEHIND THE
PROFILE.
Strategic representation designed to protect an athlete's career today while increasing their commercial value tomorrow.
01 / WHAT WE DO
Commercial Partnerships
Identifying, negotiating and developing partnerships between athletes and brands where there is genuine commercial value.
Contract Strategy
A commercially focused approach to fight agreements, commercial contracts, deal structure and negotiation.
Media & PR
Creating opportunities across podcasts, television, digital platforms, publications and branded content.
Personal Brand
Turning an athlete's profile, story and audience into a sustainable commercial asset.
02 / CARLY BOOTH
Resilience.
Reinvention.
Next chapter.
Carly's career has taken her from one of Europe's exciting young golfing talents to multiple Ladies European Tour titles. More recently, she has faced significant injury setbacks while rebuilding physically and mentally.
Now entering the next chapter of her career, Carly is considering a return to competitive golf while embracing wider opportunities within sport, including player development, coaching, broadcast/media and long-term commercial relationships.
Three-Time LET Winner · Sports Personality · Scottish · Global Network
03 / THE AMG MODEL
THE THREE
PAYROLLS.
Maximising sporting income and protecting the athlete commercially.
Building sponsorship, endorsement and partnership revenue.
Developing the athlete beyond competition — media, content, appearances and long-term opportunities.
The objective isn't simply to earn more today. It's to build greater value tomorrow.
04 / ABOUT AMG
Established in 2014.
AMG Sports Management is a worldwide sports management agency supporting athletes across Boxing, MMA, Rugby, Soccer, Golf, Olympic Weightlifting and more.
Our athlete brand-building and management services make our roster a strong match for brand requirements, creating mutual partnership and exposure opportunities through athlete representation.
05 / AMG NETWORK
SPORT. MEDIA.
COMMERCE.
AMG also supports major sporting promotional events, creating connections across athletes, brands, media and live sport.
START A CONVERSATION
Have an athlete, brand or opportunity that could align with AMG?
We offer flexible packages for brands and engagements of all shapes and sizes.
allan@amgsportsmanagement.com ↗